Aerial Platform Hire used machinery sales achieving new heights with
Mascus.com
Since collaborating with Mascus.com in December 2008, Irish company Aerial
Platform Hire has seen their foreign and domestic sales of diesel and electric
telescopic booms and scissor lifts soar to new heights. With the fallout of the
construction Industry being felt hard by all in Ireland, Aerial Platform Hire
set out to reduce their hire fleet in order to meet the fall in demand.The need
to expose Aerial Platform Hire to a wider market brought our marketing research
straight to the website of Mascus.com. Robert Tate, regional manager for the
U.K. and Ireland, answered all of the questions we had and we felt that
Mascus.com was the perfect tool to market our wares to the wider European and
Global market.
Getting setup with Mascus.com was effortless and it allowed us to have full
control over our adverts in real time with the option to change advert details,
pictures, prices and company details with ease. Placing an advert for a used JLG
450AJ was as easy as compiling a few small details and pictures and uploading
them directly to Mascus.com for immediate exposure online. It also allows us to
sign up for “want ads” to be able to best consider what sort of machinery people
were looking for in our field sales. All enquiries for Aerial Platform Hires’
machinery can be dealt with via e-mail or telephone enabling us to contact
possible customers immediately. There is also the option of viewing the
statistics related to each advert which gives us a greater picture of which used
machinery is generating the most interest. These tools and optional statistics
make Mascus.com a much more useful and powerful marketing tool compared to
normal print advertising.
In just six short months Mascus.com has helped to expose
Aerial Platform Hire and our wide range of access equipment to a much larger
customer base compared to any other marketing tool we have used. All of this
exposure has resulted in us selling a wide range of machinery not only in
Ireland but also to countries such as Hungary, Poland, France, Denmark and
throughout the U.K. Additionally we have also had enquiries from as far away as
Brazil and South Africa, not to mention a huge amount of interest from various
countries in mainland Europe. We have sold everything from small JLG electric
scissor lifts to larger JLG 800AJ Diesel Boom lifts offering our customers top
of the range machinery at excellent prices. All of our machinery is CE marked
and comes with all original certification and a service history, which is
enormously important when selling this type of equipment throughout Europe.
Details like these are also applicable when placing our adverts with Mascus.com
and give peace of mind to our customers when they are looking for quality
machinery to satisfy their requirements. We have also made a number of business
contacts through Mascus.com. These contacts are familiar with our mascus.com
presence and are also now very familiar with our own website
www.aerialplatform.ie for any machine
specifications they may require regarding our machinery.
Without doubt Aerial Platform Hire has found Mascus.com to be a very
important marketing portal and we are looking forward to a continuing successful
relationship for the future.